JUG Events isn't just for event management. It can provide some useful services to your JUG and to the international JUG community.
If You are thinking to a service JUG Events could provide, suggest it, and we'll try to realize it.
KML for a JUG map
Every JUG can manage its information in JUG Events which updates this KML file.
This KML file is produced from the data of the JUG Events database. It is a subset of this more comprehensive Java User Groups International Map mantained at java.net.
Google Sites widget
If your JUG uses Google Sites to host its Web site, you can use this widget to integrate the JUG Events registration form in your event description page: